Mammut Uses NFC to Engage Customers

Mammut Uses NFC to Engage Customers

The European climbing and outdoor recreation retailer is using an NFC system from Smartrac Technology Group to track inventory through the supply chain, and to engage with shoppers long after they make their purchases.

RFID News Roundup

RFID News Roundup

Primera Technology intros on-demand color RFID label printer ••• Seagull Scientific releases labeling software for RFID, smart cards, more ••• Blue Bite, r-pac International partner on RFID supply chain solution ••• Avery Dennison opens intelligent label solutions lab in India ••• UWINLOC unveils new line of industrial tracking tags ••• PragmatIC reaches 20-million order milestone for flexible ICs ••• Eclipse Foundation releases IoT developer survey results.