RFID Journal LIVE!2025: What Do I Do with All This New Stuff?

Published: April 16, 2025

The 23rd edition of RFID Journal LIVE! 2025 is beginning to take shape. Disruptive technologies has introduced a profound change in almost every aspect of the way business is done globally. At this year’s conference, we have a series of sessions to help you navigate these challenges.

The world’s largest conference and exhibition focused on radio frequency identification and related technologies, LIVE typically features more than 100 exhibitors from 26 countries showcasing best-in-class RFID tags, readers, software and implementation services.

The show in 2025 will be held May 6-8 at the Paris Hotel in Las Vegas, NV. The 2025 conference will include three days of industry-specific and how-to tracks, as well as general education for those new to the RFID market.

Conference tracks and education sessions give participants the opportunity to hear compelling case studies, share best practices, network with their peers and learn about the latest technological advances from the vendor community.

Trying to Figure it All Out

The exponential growth of disruptive technologies has introduced a profound change in almost every aspect of the way we do business. In the IoT? ChatGPT? Blockchain? AI? NLP? What Do I Do with This Stuff track, we clear up the misinformation, hallucinations, and myths surrounding “zombie” technology and provide examples of how it is being leveraged to strengthen (rather than replace) existing infrastructure.

Learn how the latest technologies can be applied in the real world, such as AgTech, content creation, and language translation. Also, gain an understanding of how AI is being used extensively in operations and how blockchain is becoming mainstream.

Track: IoT? ChatGPT? Blockchain? AI? NLP? What Do I Do with This Stuff

Session Title: AIDC: Past, Present and Future Insights

Date: May 6, 10:15 AM

Speakers: Ernesto Castagnet, MSc. IMSE, Associate Professor, President, Evangelist, Universidad Nacional del Sur (UNS) and Universidad Tecnológica Nacional (UTN)-FRBB AIDC 100 and AutoID

Kevin Berisso, Ph.D., Director, AutoID Lab, University of Memphis

Description:  AIDC 100 is a non-profit, self-sustaining, non-political association of automatic identification/data capture (AIDC) professionals and others who, over an extended period, have significantly contributed to the growth and advancement of the industry. Join AIDC Board President Ernesto Castagnet, Ind. Engineer MSc, IMSE and AIDC Board of Director, Dr. Kevin Berisso, for an in-depth exploration of Automatic Identification and Data Capture technologies and their evolving relationship with IoT, blockchain, big data, and AI.

Session Title: Unlocking the Future: Wireless Communication and RFID Forecast

Date: May 6, 11:05 AM

Speakers: Jonathan Gregory, Director, Global Standards, GS1 US

Andrew Meyer, Director, Global Standards, GS1 US

Description: From consumer-handheld RFID readers to frequency allocation challenges, there are a number of significant drivers that will reshape the use of RFID. This session will discuss top trends that are driving significant changes in the use of RFID technology.

Session Title: Smart Agriculture: Cal.net Harvests Cloud-Based Technology for Farms

Date: May 6, 11:55 AM

Speaker: Craig Stein, Senior Vice President & Chief Revenue Officer, Cal.net, Inc

Description: Broadband company Cal.net is bringing IoT solutions to farms in central California and the Midwest via LoRaWAN networks. The firm joined forces with a wireless technology provider to deliver cloud-based access to sensor data and scheduling of watering or other services in remote locations, making it easy to view and manage data from multiple locations. In addition to using IoT technology to facilitate intelligent farming, the system provides significant labor savings by automating the watering schedule and turning the watering system on and off remotely, freeing workers from this time- consuming task. Learn how the technology could be used in the future to enable intelligence around a wide variety of conditions and better manage crops in real time as well as providing the opportunity for future planning, based on the data.

Session Title: Blockchain Offers Secure Supply Chains and Brand Value Through NFTs

Date: May 6, 1:50 PM

Speakers: Amir Khoshniyati, Head of Strategy & Business Development, Wiliot

Neal Lober, CEO, FactorySense

Jerry Peyton, President, Vista IT Systems

Duane Roebuck, Channel Strategy Manager – Retail & Hospitality, BlueStar

Description:  AIM has previously explored the use of blockchain in securing provenance in supply chains in everything from apparel through to electric vehicle batteries, fresh produce, and sustainability compliance validation. NFT’s have now added another layer to this technology positioned to underpin future Web 3 interactions, with some of the world’s largest brands investing in the technology. The connection of the physical to the logical worlds has never been so relevant! AIDC technologies will play a key role in the World Wide Web of Objects further adding to the trust and bringing enhanced brand value propositions. In this session AIM’s expert panel will share their experiences and challenges in utilizing blockchain applications with AIDC technologies, such as IoT and RFID; and how it improved the traceability.

Session Title: Dream Team: Convergence of AI and Blockchain

Date: May 6, 2:40 PM

Description: Artificial intelligence (AI) enables machines to make decisions and support humans, while blockchain provides a secure and transparent distributed ledger. Individually, they have the potential to revolutionize a multitude of industries and transform economic and social interactions and relationships. Combining AI-driven predictive analytics with blockchains is resulting in a game changing new generation of applications. Learn how the dynamic duo of AI and blockchain can be used to optimize food traceability, transform supply chain logistics, manage sensitive patient data in the healthcare industry, and gauge the credibility of news content in the communications and information industries, among other areas.

Others tracks to be held during the conference include:

  • Tell Me More: Innovative Use Cases in Retail
  • Beyond The Pilot: Real World Implementations and Outcomes in Manufacturing
  • Enhancing Supply Chain Resilience: What’s AI And ML Got to do With It?
  • Utilizing Cutting-Edge Solutions in Healthcare, Food and Pharma
  • Navigating Healthcare, Food and Retail Compliance
  • Digital Doppelgangers: Powering Operations with Digital Twins and Gen AI
  • DOGE Ready: Harnessing Technology to Improve Efficiency in Government and Aerospace

 Training Opportunities

In addition to track sessions, LIVE! 2025 will present an advanced, one-day fast-track RFID certification course, presented by RFID4U, covering the latest equipment and relevant RFID deployment scenarios. This course will provide a solid foundation to design, install, configure, monitor and troubleshoot RFID deployment, as well as prepare participants for the RFID Professional Institute Certified Associate exam. Each participant will receive a voucher to take the exam online, after the event.

Another offering is RAIN Alliance Training, presented by RAIN Alliance, and the RAIN Alliance Sustainability and Circularity Community. As companies face increasing pressure to meet sustainability targets and build more resilient operations, understanding how RAIN technology can support these goals is essential — especially in light of evolving regulatory requirements and shifting consumer preferences toward the circular economy. Whether you’re managing projects, optimizing supply chains, or driving corporate sustainability goals, these sessions offer actionable insights and hands-on strategies tailored to your needs.

RFID Journal Awards

The awards, in their 19th year, recognize outstanding achievements in RFID and related technologies. The RFID Journal Awards honors companies that have distinguished themselves by their successful use of RFID, Internet of Things (IoT) technologies or the introduction of a valuable new RFID or IoT product or service.

These prestigious awards honor organizations and innovators who have successfully leveraged RFID and IoT technologies to transform operations, enhance efficiency, and achieve remarkable results. The awards cover seven categories this year.

  • Best Manufacturing or IIoT Implementation: Recognizing the manufacturer with the most effective use of RFID, IIoT, NFC, or related technology.
  • Best Retail Implementation: Honoring the retailer or brand owner with the best deployment of RFID, IoT, NFC, or related technology.
  • Best Supply Chain/Logistics Implementation: This award will be given to the end-user company that has demonstrated the best use of RFID, IoT, NFC, or related technology to improve its logistics or supply chain operations, including warehouse and distribution center operations.
  • Best Healthcare Implementation: Awarded to the end-user company (e.g., hospital, clinic, or pharmaceutical firm) with the most transformative use of RFID, IoT, or NFC.
  • Best RFID Implementation (Other Industry): Open to end-user companies in any industry showcasing exceptional applications of RFID, IoT, NFC, or similar technologies.
  • Best RFID/IoT/AI Implementation: Award recognizes organizations that have successfully integrated RFID, IoT or AI technologies to achieve transformative results.
  • The Best New Product Award: The award will be given to the company that exhibits the best new RFID, IoT, NFC, or related technology product or service. To qualify for the award, the product must have been introduced after April 11, 2024.