Avery Dennison has opened its first RFID inlays and labels production site in India.
Located in Pune, the plant’s opening marks a pivotal step in the company’s long-term commitment to supporting RFID technology growth in South Asia under the “Make in India” initiative, according to company officials.
“With the opening of our RFID inlay and label manufacturing facility in Pune, Avery Dennison is taking a significant step toward strengthening its presence in India,” said Saurabh Agarwal, Vice President and General Manager, South Asia, Avery Dennison, in a statement. “Local production will help us respond more efficiently to market needs, reduce lead times and better support our customers across industries. This aligns with our ongoing efforts to contribute meaningfully to the Indian ecosystem.”
Introducing AD Cobra
The Pune facility establishes Avery Dennison as the first ARC-certified RFID inlay company to manufacture RFID inlays and labels in India and has introduced AD Cobra, an RFID inlay designed exclusively for the Indian market.
The inlay is tailored to meet the unique environmental and operational challenges faced by Indian businesses, empowering brands to deploy smart product solutions with higher confidence and seamless integration.
Focus on Indian Market
Saurabh Agarwal, Vice President and General Manager, South Asia, Avery Dennison, said the opening of the facility in Pune is a “significant step” toward strengthening its presence in India
“Local production will help us respond more efficiently to market needs, reduce lead times and better support our customers across industries,” Agarwal stated. “This aligns with our ongoing efforts to contribute meaningfully to the Indian ecosystem.”
The company has an extensive RFID technology portfolio that spans the UHF, HF and NFC frequency bands, and is widely used in the apparel, pharmaceuticals, fast moving consumer goods (FMCG), logistics and retail industries.
India represents one of the fastest growing markets for RFID adoption, and the facility brings AD closer to their customers.
“By localizing production and innovation, we’re not just enhancing our responsiveness and speed-to-market — we’re also partnering more deeply with Indian brands to unlock the full potential of smart supply chain solutions tailored to their unique needs,” said Kelvin Tan, director, APAC, Intelligent Labels, sales and business development, Avery Dennison.