- Beontag’s TireTag will be incorporated into millions of new Kumho commercial, passenger and racing car tires
- The RFID tires will comply with the upcoming Ecodesign for Sustainable Product Regulations (ESPR)
Kumho Tire, one of Asia’s leading tire manufacturers, will incorporate Beontag’s TireTag RFID technology for their tires built for commercial and consumer vehicles.
Beontag, a leading manufacturer of self-adhesives and smart tags such as RFID, NFC and BLE, and Kumho’s RFID-enabled tires will provide the ability to trace the entire life cycle of a tire, from its origin in one of Kumho Tire’s manufacturing facilities worldwide, all the way through to disposal and recycling.
Kumho Tire is one of South Korea’s premier producers of high performance and innovative tires for a range of vehicles, including electric vehicles (EVs), passenger cars, commercial trucks, and racing vehicles.
Beontag, Kumho Partnership
This partnership was born through the recognition of Beontag’s strategic innovation in RFID technology, driving enhanced supply, sustainability, and competitive pricing, according to Jihon Park, Assistant Manager with Kumho Tire.
“Kumho Tire has been producing RFID-enabled tires since 2013. Beontag’s technical expertise and collaborative approach were instrumental in helping us meet our rigorous standards and enhance our technology,” said Park in a statement. “We look forward to delivering even greater quality and reliability to our customers around the world.”
Eye on DPP
Additionally, the traceability of the new TireTag-enabled tires will comply with the upcoming Ecodesign for Sustainable Product Regulations (ESPR), which mandates the need for Digital Product Passports (DPPs) and will come into effect for tires from 2028-2030.
The RFID tires comes after years of R&D development and months of reliability tests by Beontag and Kumho Tire. The new connected tire is exceptionally durable and reliable, capable of withstanding high temperatures and pressures through years of heavy use, according to officials from both companies.
“We are extremely proud to share what we have achieved in our partnership with Kumho Tire,” said Thiago Horta, Beontag’s Global VP of Digital Transformation. “Through rigorous testing we have worked hard to develop the necessary technology and durability capabilities in these RFID-enabled tires.”