RFID JOURNAL

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Beacons Spice Up Sales at McDonald’s

Following a two-month pilot of Piper's Bluetooth beacon platform at 26 McDonald's restaurants throughout Georgia, the fast-food chain now wants to use the technology to serve up promotions and messages…

News December 19

RFID News Roundup

HID Global intros new Keg Tag UHF for kegs, gas bottles ••• Farsens announces battery-free RFID pressure-monitoring tags ••• BluVision buys Proximity5 to strengthen beacon campaign management capabilities ••• Ubudu…

News December 18

RFID Journal LIVE! 2015 to Feature Eight Preconference Seminars

New topics in this year's program include RFID-enabled smart products and experiential marketing with RFID.

News December 18