The consumer packaged goods (CPG) industry is a highly competitive market, with multiple players and price-sensitive consumers who are becoming more concerned about their health and lifestyle, and who want to protect the environment. Digital technologies offer new opportunities for companies to create direct-to-customer communication. Making product packaging smarter using Near Field Communication (NFC) offers a means for CPG companies to foster consumer engagement and set themselves apart from their competition. With that in mind, STMicroelectronics published this white paper, which outlines the benefits of using NFC, how such technology works, the advantages offered by intelligent packaging, and how NFC can help brands grow their business by bridging the physical and digital worlds. (6 pages)
